Traditional TV Networks vs OTT Services: The Transformation of Competition and the Next Generation of New Content, within the Context of Global Content Consumption and Adaptation

Linear broadcasts have long been recognized as traditional television models, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and online content provi

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